Cathay Pacific will fly daily from Manchester to Hong Kong, upgrading the service that has been in operation since 2014.
Increasing from five flights a week, the announcement responds to growing demand and the airline’s confidence in the Northern Powerhouse.
James Ginns, Cathay Pacific’s Regional General Manager Europe, said: “Boosting our Manchester flights into a daily service highlights the popularity of the route and the global importance of the Northern Powerhouse.
“We are delighted to be part of the journey in forging further links between the north west, Asia and beyond.
“The Northern Powerhouse and Hong Kong share a parallel focus on science, innovation, technology and the arts.
“We would like to take this opportunity to thank those living in the region who have helped to make the route such a success.”
Stephen Turner, Commercial Director at Manchester Airport, added: “For Cathay Pacific to go daily from Manchester Airport is a clear indication of the need, and desire, from across our catchment area to access Hong Kong directly.
“The route provides easy access for leisure and business travellers, plus unlocks a host of economic opportunities for both destinations.
“We are delighted how popular the route has been in its three years of operation, and look forward to working with the airline as it grows from the UK’s global gateway in the north.”
Cathay Pacific now operates a total of 49 non-stop flights per week between the UK and Hong Kong, with five flights a week from Heathrow, plus daily flights from Gatwick and Manchester.
From June 2018, Cathay Pacific will also be introducing a four-times-a-week direct service from Dublin to Hong Kong.