Stockport’s Christian Iddon joined Josh Brookes and defending Bennetts British Superbike champions Paul Bird Motorsport (PBM) as they got their season off to a high-flying start with the launch of their 2020 livery in London.
In keeping with their reputation as Britain’s most successful BSB team, who have now won a total of seven BSB titles and over 100 races, they chose Britain’s tallest building to unveil the factory-supported VisionTrack Ducatis to be ridden by Iddon and Brookes this season.
In front of a select number of celebrity and VIP guests, team owner Paul Bird welcomed sponsors both new and old to the exclusive event.
An ultra-successful season in 2019 saw the Cumbria-based team win their seventh BSB title.
Iddon secured the 2019 BSB Rider’s Cup with a great performance late in the season having suffered a broken leg earlier in the year and although he didn’t miss any races, it hindered his chances of the title. Still to win a race in BSB, he has secured 12 podiums from his 135 starts since his debut in 2010.
Iddon said: “This year is huge for me, signing for the VisionTrack PBM Ducati squad – the team that went 1-2 in the championship last year, and the bike that went 1-2-3. It’s a huge moment in my career just getting to this point.
“I need to thank Paul Bird for putting his faith in me. Of course. I feel I fully deserve it, but I do realise there were more likely candidates. I really appreciate this opportunity and it’s one I intend to grasp in its entirety.
“The team’s past speaks for itself – they’re the most successful in BSB history and coming off what I believe is the most successful championship challenge of any team in the history of BSB.
“I know I’ve got the whole package around me. Within motorsport it never is a level playing field, but for the first time in my career I feel like I’ve got the package to be on.
“Pre-season training is going well. I’ve spent the last few weeks out in Spain, I’ll be there for a month, ready for testing to start at the end of February and into March.”