Ultimate sponsor for Seashell Sportive revealed

Ultimate’s Jon Walker and Matt Townsend with Seashell Trust’s Caymen Norton and Alex McLaughlin

Ultimate Creative Communications will continue its sponsorship of the Stockport charity Seashell Trust’s cycling sportive for 2019.

The Knutsford-based award-winning digital branding and design agency will host the feed station at Flash, the highest village in England, one of five to sustain the riders along the four different routes.

The Seashell Sportive takes place on Sunday, September 15, and the organisers are expecting up to 500 riders to enter.

The routes, from the 50km Espresso to the 170km Epic, take in some of the most scenic countryside in Cheshire, Derbyshire and Staffordshire.

The 2018 event attracted 320 entrants and raised £18,000 for the charity’s work with profoundly and multiply disabled children and young people who additional have little or no ability to communicate verbally.

Matthew Townsend, founder and CEO at Ultimate, said: “Cycling is proven to have so many benefits to people’s physical as well as mental health.

“If by sponsoring Seashell’s annual sportive Ultimate can help raise money to improve the lives of the extremely vulnerable young people they work with, then I am delighted we are able to play a small part in the event.”

In addition to its sponsorship of the event, Ultimate will provide a number of volunteers to staff the feed-station.

Dominic Tinner, Head of Fundraising at Seashell Trust, said: “With the support of our sponsors like Ultimate the Seashell Trust Sportive has gone from humble beginnings to a regular and much-anticipated event in the north west cycling calendar.