Wilmslow High School win Dragons’ Den-style enterprise competition

Wilmslow High School celebrate their Dragons' Den success
Wilmslow High School pupils celebrate their Dragons' Den success

Students from Wilmslow High School have been recognised by business leaders at Manchester Airport, after they won a Dragons’ Den-style enterprise competition, beating 14 other schools from across Greater Manchester and Cheshire.

The team made £2,205 profit, taking part in 13 sales opportunities around Manchester and Cheshire with their idea for a “Reindeer and Santa Sweetie Bag,” which contained different coloured sweets in layers to make the familiar faces.

The ‘Grand Final’ was held at the Radisson Blu, Manchester Airport, where competing schools from across the north west pitched their products to the Dragons, presenting a summary of productivity, finance and lessons learnt as a result of the experience.

Paul East, an entrepreneur from Cheadle Hulme, who invented the @KurbyGame, supported the event by talking to the students about his enterprise journey and inspiring the next generation.

Each school team was awarded up to £100 as a business set-up loan after an initial pitch of their product to the Dragons made up of representatives from Manchester Airport, WDF, Marriott, Holiday Inn Express, Enterprise Rent a Car, GMP, John Lewis, Singapore Airlines, TransPennine Express and the Airport Chaplaincy.

Products created included wooden laser cut Christmas decorations, headphone hats, baking jars and hot chocolate kits.


A total of £8,700 profit was made by all of the schools who took part, which will be shared between St Ann’s Hospice, East Cheshire Hospice, Francis House and Manchester Children’s Hospital.

The initiative has been taking place since 2009 and £57,200 has been raised during that time.

Wendy Sinfield, Community Relations Manager at Manchester Airport, said: “The Dragons’ Den Challenge develops many skills that will be needed by students as they progress in their journey to the workplace.

“There were some really fabulous ideas and everyone who took part made a significant contribution in completing the challenge and raising thousands of pounds for local charities.

“Although there had to be an overall winner selected, the standard was exceptionally high and on behalf of the Airport Community Network, I hope that all of the students who took part go away having learned a lot about business in a uniquely fun and interactive way.”

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